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Developed AI-powered features including automated post generation and intelligent assistants for content categorization and tagging. Elevated code quality by driving migration to TypeScript and adopting modern state management patterns. Contributed to cross-team initiatives across multiple Wix products.
Technologies and tools: Vanilla JS, Typescript, React
Frontend Developer
Developed customer-facing applications including a self-service optical portal, omnichannel communication tools with SMS and email integration, and a real-time messaging system powered by WebSockets. Architected a monorepo infrastructure for managing shared packages across frontend applications with automated build, deployment, and publishing pipelines.
Technologies and tools: React, React-Query, TypeScript, Redux, MUI, EmotionJS, Web Sockets, Lerna, Rollup, GitHub Actions, Jest
Growth (SEO)
Drove organic growth by implementing on-page and off-page SEO strategies to improve search engine rankings, reduce bounce rates, and enhance user engagement through programmatically generated content.
Technologies and tools: React, GraphQL, Relay, Redux, TypeScript, Express.js, Fastify
User Onboarding / Personalized Experience
Led a strategic initiative to increase user acquisition and collect preference data to deliver personalized experiences across product pricing, categories, and verticals.
Technologies and tools: React, GraphQL, Relay, Redux, TypeScript, Express.js, Fastify
Internationalization and Localization
Internationalized and localized the buyer-facing web application to support expansion into European markets. Built an automated translation pipeline serving regional domains (fr, co.uk, de).
Technologies and tools: React-Intl, React, GraphQL, Relay, Express.js, Nginx
Search & Browse, Product Page Refactoring
Rebuilt search, browse, and product detail pages using React, Relay, and GraphQL, migrating from a legacy PHP codebase. Optimized the interface for mobile devices and delivered a mobile-first application experience.
Technologies and tools: React, Relay, TypeScript, GraphQL, Lodash, Express.js
Styleguide Driven Development
Established and maintained a comprehensive style guide for the UI component library, ensuring UX consistency across 18 products developed by multiple teams. Provided technical guidance and training to developers on library adoption and implementation.
Technologies and tools: Web Components, Node.js, jQuery, Backbone.js, JavaScript
UI Library for Internal Products
Maintained and enhanced the organization-wide UI component library. Developed and iterated on core UI components, provided cross-team implementation support, and resolved component-level defects.
Technologies and tools: HTML5, Vanilla JavaScript, jQuery, Backbone.js, Lodash, Styleguide Driven Development
HTML5 Interactive Banners
Developed interactive HTML5 ad units for major European and UK publishers, with a focus on responsive, mobile-first design. Partnered with clients to prototype custom designs and animations.
Technologies and tools: HTML5, Vanilla JavaScript, Canvas, CSS